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Time to Strongly Consider Going the Coupon Route

By Chris Crum - Thu, 11/12/2009 - 5:13pm.

Experian Marketing Services released data from its coupon report: Benchmark Data and Analysis for Email Marketers. Among their findings, was that 80% of online coupon mailings garnered higher transaction-to-click rates and transaction rates than non-coupon campaigns. In other words, if you are using email marketing, you may want to seriously consider going the coupon route.

News Tags: Research, coupons, customers, hitwise, Email Marketing, search, free shipping, discounts, experian, studies, googlew, email

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