SmallBusinessNewz

Connect your Blog with the Twitterverse

Blogger, the Google-owned blog platform, is suggesting that you use Twitterfeed to tweet your new blog posts. This is a way to expand the readership of your blog, as well as participate on Twitter without actually tweeting things about you life.

Advertising Through Feeds

If you publish content then there is a good chance you offer readers RSS feeds. You can monetize these by placing ads in them, and make up for the people that aren't visiting your site/blog because they're getting you content through their feed reader.On the flipside, whether you are producing articles or not, there are no doubt feeds from other places that provide content related to whatever you business provides. This can be a good place for some ad impressions that you may have overlooked.

Stand Out in Their Feed Readers

If you publish a business blog, chances are you have RSS feeds as well. There is also a good chance that many of your readers pretty much read your content exclusively through these feeds.If these readers are reading your content exclusively through feeds, they are probably doing the same thing with many other blogs and news sources, which is why you have to take some measures to make yours stand out enough to get their attention.

How Are You Promoting Your RSS Feeds?

I have written in the past about different ways that RSS feeds can benefit your business. The Benefits of RSS One way was from the perspective of the subscriber. You can boost your productivity by having all of your favorite blogs and news sources coming right to you in one place. This can be a tremendous time saver, particularly for those who do a lot of reading and research.

Getting Indexed with Feeds

I got a Google Alert of a site that used my name the other day, and was a bit surprised at the source—a self-described "black hat" firm that helps people use aggressive (some might say shady) techniques for search optimization. Happily, they didn't quote me as supporting unethical techniques, but they sell a package that helps you get your pages indexed and they quote me to show that some things they sell really are ethical. I haven't used their software, but the idea of using Web feeds to improve page indexing is a good one.