forrester
Forrester Warns Marketers Away From Foursquare
By Doug Caverly - Fri, 07/30/2010 - 3:45pm.
When shopping for a sporty car, most people will settle for "good" - a new Mustang, for example - or maybe "great," in the form of a Nissan GT-R. But folks tend not to save for Ferraris that cost more than a house, and similar to the way those cutting-edge vehicles aren't right for the average consumer, Forrester has advised marketers not to use services like Foursquare.
Online Video Doesn't Have to Be Expensive
By Chris Crum - Mon, 03/30/2009 - 2:23pm.
There is a common perception that getting into online video has to be expensive for businesses. That is not the case, however. In fact, it might even cost you more going into the future by not getting into it.
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