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Forrester Research

Smartphone Use High Among Small Business Owners Syndicate content

A smartphone can represent a gigantic waste of money, forcing its owner to shell out hundreds of dollars (followed by $60 or more per month) to play games and music.  Or it can act as a vital tool, allowing its owner to stay informed and make contact with people while on the move.  And small business owners seem to be leaning towards the second concept.

Forrester Predicts 10% Growth Rate For Online Retail Syndicate content

There's good news this afternoon for small business owners who sell things online: Forrester Research believes the online retail sector will continue to take off, making the U.S. market alone worth about $250 billion by 2014.

Two Seconds Declared "Threshold" For Page Responses Syndicate content

Unless you know of an easy way to dose everyone in America with Ritalin, it may be time to take a close look at how quickly your website loads.  A new study has indicated that consumers are very impatient and more ready than ever to abandon eCommerce sites.

Companies Still Confident In Online Retail Operations Syndicate content

The recession's caused a lot of small businesses to, in Star Trek parlance, "raise shields."  But just as Captains Kirk, Picard, and Sisko (never mind the others) wouldn't usually then order the engines shut off, it seems that small businesses are sticking with their online retail plans.

Survey Participants ID Online Sales As Safe Haven Syndicate content

It's still not time for small business owners to run to the hills, according to the experts.  However, the results of a new study stress the importance of at least refocusing on online sales.

B2B Blogging and Value Syndicate content

There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today. Some key findings from the report include:
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