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Marketing to the Frugal

By Chris Crum - Wed, 06/17/2009 - 1:46pm.

Google has an interesting post up on its Retail Advertising Blog. The post gives tactics for marketing to four different groups of people in the current state of the economy. One of those groups is what Google's Yael Davidowitz-neu calls the "slam-on-the-brakes segment."

News Tags: Marketing, online marketing, frugal, Google, Economy, coupons

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