SmallBusinessNewz

Google Cool With Your Local Business Category Pick

No more agonizing over Google missing your business category when listing your firm at the Google Local Business Center.

Top 5 Places to Submit Your Blog

You may have a blog, and that blog may be full of very interesting content, but it's not serving much of a purpose beyond honing your writing skills and allowing you to get something off your chest if other people aren't reading it. As with getting visitors or potential customers in any other aspect of your online business, it is going to take some promotion.

Are Your Landing Pages Really Optimized?

It’s been a while since Google announced its intention to start assessing landing page quality as part of its Quality Scoring algorithm. At first it wasn’t a big deal yet over time Google has improved how it performs its landing page quality assessment and it appears to pulling down unprepared advertisers’ quality scores.

Getting Indexed with Feeds

I got a Google Alert of a site that used my name the other day, and was a bit surprised at the source—a self-described "black hat" firm that helps people use aggressive (some might say shady) techniques for search optimization. Happily, they didn't quote me as supporting unethical techniques, but they sell a package that helps you get your pages indexed and they quote me to show that some things they sell really are ethical. I haven't used their software, but the idea of using Web feeds to improve page indexing is a good one.

Are You Advertising at the Right Moment?

I spoke recently aboutGoogle's strategy, but a few people wanted to understand a bit more, so I am revisiting that topic.

Microsoft Expanding Enterprise-Level Software to SMBs

Not long after Google announced Google Sites, Microsoft announced that they will expand their enterprise-level software to small and mid-size business.

JotSpot Now a Google App

Following Andy’s observation about Google: “You can tell which acquisitions are important to Google’s bottom line and which are more speculative. All you need do is measure how long it takes them to start integrating the service with existing Google offerings.”

Microsoft's New Ad Technology Likely Not Helpful to Small Companies

AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts tools like free conversion tracking and CPA based bidding have came about. But all the tools that help enhance the perceived value of search ads and the value of conversions does nothing for brand ads or the other ads people see before searching and buying. Content ads, which were relatively expensive when AdSense first came out, have seen their price drop over the years as

Simple and Cheap Tactics for SERP Domination

Following last year's pillage of general web directories, Google reset the PageRank on many article syndication directories to PR3 or PR0.

How to Keep Your Images Out of Google

If you don't want images included on your page to appear in Google, you can use the noimageindex value in the head portion of your HTML page, as shown below (note this value is not new – quite the opposite, it's been around for years – though it's one of the more obscure ones):