SmallBusinessNewz

An Equation for Improving Your Forms and Conversions

The other day, we discussed the importance of not wasting you customers' time when trying to get them to buy from your site. In essence, people do not want to spend more time than they have to during the buying process, so the more you can do to make that process quicker, the more likely you are to actually get a conversion. I'm guessing most of you agree with this, and we got some good reader comments on the subject:

Google Analytics Receives Government Approval

The organization that keeps America from turning into something out of a Mad Max movie has decided that Google Analytics is good enough for it.  Meaning now is a decent time for small business owners who don't already use the service to reconsider their stance.

7 Steps for PPC Keyword Analytics

If you advertise using pay-per-click, and AdWords in particular, you may use web analytics (or Google Analytics) to track the performance of keywords, and identify ones that perform well. If you don't, you probably should.

Are You Using Google Analytics?

Are you playing pin the tail on the donkey with your Website? You know, blindly taking marketing action without ever knowing if you’re even close to your target or goal? I can tell you that if you don’t have analytics set up on your site, or you’ve never looked at them, you are operating blind. And it’s probably costing you money.

The Analytics of Customer Loyalty

Customer loyalty can be a crucial part of business, and there are many ways to keep customers coming back. It starts with providing a good experience for customers the first time around, but on the web, that isn't always enough, simply due to the incredible variety of competitors available at the customers' fingertips.

Google Analytics Nods To Bing

Reviews of Microsoft's new search engine, Bing, have been a bit mixed so far.  Although people seem to like it, the "But It's Not Google" acronym has stuck.  Still, if you want to take traffic from Bing into account - and there's no reason not to - you should know that Google Analytics has set something up.

Google Exposes Top 10 Analytics Myths

We talk about web analytics (and Google Analytics in particular) a lot here at SmallBusinessNewz. That's mostly because Google is so vocal about how to use its service. Thats's a testament to Google's blogging practices for one thing, but there are a lot of useful tips to come out of these blog posts that small business owners can apply to their own analytics efforts. Google's latest post on analytics deals with common myths associated with the service. They include:

4 Steps for Setting Up Google Analytics Goals

Goals in Google Analytics are designed to let you measure business objectives for your site. They must correspond to a measurable action performed by visitors to that site. Google has a useful post on setting up Goals. In that post, they detail the four steps of setting up a Goal and Funnel. They are: 1. Define your Goal Funnel 2. Configure Goal Settings for Each Profile 3. Define your Goal Funnel

Emailing Google Analytics Reports

Web analytics are a crucial element to the success of online business. If you can't analyze your data and adjust your site and marketing messages to improve it, your sales are likely to be stagnant. That's why it is quite useful when Google shares valuable tips for using its analytics platform, which has been widely adopted among businesses on the web. A recent tip this week discusses emailing reports.

Catch Customers Before They Leave Your Site

Have you heard of the conversion funnel? This is the process in which customers get to your site and go through a number of steps that ultimately lead them (hopefully) to the checkout.