SmallBusinessNewz

Google Checkout No More. Google Wallet Takes Over.

Google announced that it is dropping Google Checkout, and will be transitioning it to its newer product Google Wallet. Google Wallet was first announced back in May, and was officially launched in September. You can read more about Google Wallet itself here and here.

Get Your Customers to "Buy Now."

We talked recently about getting your products in Google shopping searches. You don't have to be a Google Checkout user for this, but if you are a Google Checkout user, Google is now providing a "Buy Now" button that could prove to be a much needed call-to-action for users.

News from Google Businesses Should Pay Attention To

There's been a lot of new coming out of the Google camp over the last day or two, but a few things stick out as important things that small business owners may really want to pay attention to. For one, Google Checkout is raising its fees. The service is definitely not as popular as PayPal yet, but there are probably a great many of you using it anyhow. If so, you've probably already gotten an email about the rate hikes, but if not, it goes something like this:

Are You Offering Enough Payment Options?

How many different ways are you allowing your customers to pay on your eCommerce site?Studies have shown that there is a direct correlation between the number of payment methods a site offers and the number of sales it closes. This makes sense when you think about it, especially in the age of identity theft and paranoia.