SmallBusinessNewz

What Consumers Think About Recession-Related Marketing

Adweek Media and Harris Interactive polled 2,186 U.S. adults between September 25 and 29 to find out what American consumers think about advertisements that use the economy as a marketing tactic. As the firm says, advertisers have to decide how to deal with the issue of the recession. Some simply ignore it, but many have incorporated it into their messaging.

Small Business Owners Not Prioritizing Retirement Plans

Principal Financial Group has released the findings of a study conducted by Harris Interactive, which show that many small business owners have no plan for retirement.