SmallBusinessNewz

Consumers more likely to shop in store rather than online

In a telephone survey conducted by Ipsos Public Affairs of 1,001 adults in the US, 87% of the respondents plan on spending the same or less on gifts this holiday season in comparison to last year’s holiday season. Also, almost half of the respondents have been looking for deals throughout the year, but only 18% plan to shop on Black Friday or Cyber Monday.

Part 2: Holiday Trends for 2009

As evidenced in our previous article on the first 5 holiday trends for 2009, the economy is still greatly impacting both consumers and retailers. Unfortunately, the next 5 trends from Phil Rist of BIGresearch and Ellen Davis of the National Retail Federation send the same message.

Part 1: Holiday Trends for 2009

It's hard to believe that it's already time to start holiday shopping. According to the recent National Retail Federation's 2009 Holiday Consumer Intentions and Actions survey, it looks like the early bird may get the only worm. The survey, conducted by BIGresearch, found that consumers are aggressively looking for bargains this year. In addition, retailers are greatly cutting back on their inventory due to weak demand. In other words, it's going to be a push-and-pull battle between retailers and consumers.