SmallBusinessNewz

Tough Times? The Net Is Your Pal

Use the Internet to your advantage amid the awful economic conditions confronting small businesses today.

Mixing Content With Advertising

Many of the old industry thinkers seem to have a hard time understanding that in the age of filtered information where you can instantly reference what you want and when, it's becoming less and less effective to force or push ads on visitors. Study after study show that the more savvy a user becomes the less and less they click on PPC or other advertisements. This trend is referred to generically as "banner blindness" and as it increases, each targeted user who does click / respond to the message becomes more of a commodity and the price for that response goes up as well.

Transitioning Your Business Online

The Internet is providing your brick-and-mortar business an opportunity to serve your customers online. Having an web presence doesn’t mean that you will abandon your brick-and-mortar business, rather one becomes the extension of the other. Making that transition from a brick-and-mortar business to an online business can be a challenging task. Having an online presence is going to compliment your existing business, but it is going to require a real commitment from you and your employees.