SmallBusinessNewz

The Facts About Online Advertising

As noted by Andy Beal earlier today there appears to be some unnecessary alarmism regarding the current state on online ad spends. I say unnecessary because as we have noted on another occasion the media really has a twisted sense of when the sky is falling.

Postage Rates and Your Advertising Budget

As postage rates continue to rise, many small business owners are finding that it is digging into their advertising budgets.

Internet Advertising Avoids Government Regulation

The United States House Small Business Committee held a hearing yesterday to discuss possible government regulation for Internet advertising. Such regulation has been opposed, but according to this article, Congressman Charlie Gonzalez suggested that it may be needed at a later date. Google was the main focus of the hearing, specifically their recent advertising deal with Yahoo, that led to getting the wheels turning in the government mind that maybe some action needed to be taken.

Curing Banner Blindness

Many people think that banner advertising on the Internet is all but dead. They cite things like "banner blindness" and lack of conversions. I'll say this: Poor and ineffective banner advertising is dead. And guess what. It was never alive to begin with. Banner advertising itself is alive and well. Why else do you think you still see it everywhere?

Reasons for Varying Degrees of Success in Internet Advertising

We here this often: these guys had results immediately, while I have been doing everything and got no results.  It is true: the same people continue to succeed, while others continue to fail: our beta testers in Denver  who got immediate results, continue to succeed: they got 42 leads last month we just learned.