SmallBusinessNewz

How Small Hospitality Businesses can Benefit from Internet Marketing

The internet is a modern day essential for hospitality businesses of all niches and sizes. Without a website, or even social presence, you risk losing out on a large amount of business, as well as excellent marketing opportunities.

How Well Do You Know Internet Marketing?

Internet marketing is one of those strange things. It is so easy to talk about at high levels and feel that you have enough information to make important decisions with some level of comfort. Everyone throws around terms like SEO (search engine optimization), paid search (PPC), social media (in all its various forms) and then has the classic two-part reaction.I can do thisIt won’t cost much, if anything at all.  

Are You Doing Your Research?

I know I harp on this subject but I do it for a reason. I have seen far too many SMB’s (small and medium business) run out full speed and headlong into the brick wall of Internet marketing without a helmet. You know what the result of that is? Pain and confusion. Why put yourself through that? There are options to help make the move into effective online marketing activities that are best suited for the particular market and the SMB’s capabilities. These options require some things that are sometimes in short supply with SMB’s: patience, investment and planning.

The Security Of Your Campaign Data

My recent post “The Truth Behind Amish Shah’s Magic Bullet System” has had some affiliates riled up about the security of your campaign data being stored on someone else’s system. I think it’s a lot more than that though, it boils down to this: Do you trust the people you’re working with. 

Is Series the Key to Success in Online Video?

At the recent Search Engine Strategies conference, Mike McDonald of WebProNews discussed YouTube marketing with Greg Jarboe of SEO-PR, who happened to write a book on that very subject. While, the entirety of Jarboe's book was not discussed, one key factor was. To be successful on YouTube, you need to get people to continue watching your videos. That means:

Where Are You At In Your Internet Marketing Efforts?

I write daily for Andy Beal’s Marketing Pilgrim blog which is all about the Internet marketing industry and the applications of its various components. It covers the fast pace of innovation on the Internet. It examines the changes that are taking place in the search engines. There is now a significant shift to watching the impact of social media on how we do business. That is great stuff but only if you are a pure Internet company or a very large corporate entity and any of the various service providers attached to them.

The Mysterious World of Internet Marketing

A lot of what I read in the internet marketing space has a particular ring to it. It seems to be almost always directed to one of two groups; those who are pure online plays or "traditional" companies that have established marketing budgets and some cash that will help them through the current economic times. I still see, read or hear precious little about the bulk of the businesses in the US; the small and medium business (SMB) and the internet.

Deliver Solid Business Value To Your Clients

Hey, did you hear that the economy is in trouble?

Want to Boost Your Readership?

Article marketing can be one of the most effective forms of Internet marketing, whether you write for established publications, have your articles syndicated across content networks, or simply maintain your own blog. The strategy is worthless however, if you can't keep the readers' attention. On the Internet, attention spans are shorter than anywhere due to the sheer amount of options for obtaining information. Tips for Capturing Reader Interest

Don't Look Past Your Local Internet Audience

When it comes to Internet marketing for small businesses, it can be easy to get caught up in the enormous number of tactics and resources available online. You might even forget about the good-old fashioned local media that has been working for businesses for ages.