SmallBusinessNewz

Interview with Multichannel Marketing Author

I recently had the chance to interview a well known analyst in our industry and the author of "Multichannel Marketing," Akin Arikan. Multichannel Marketing was released this past April, and Akin's focus was to help marketers understand how to fully leverage/measure the various forms of marketing.

Interview: Where Internet Marketing is Going

I thought I'd do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is going, and she talked about that, but the most important advice she gave is that the more things change, the more the stay the same. "Do the basics right," she said, instead of getting too tied up in the new stuff that your forget what's important. See what else she had to say.

A Starting Point for the Hiring Process

Finding the right people to fill certain positions within your business can sometimes seem hopeless. The hiring process can take its toll on your patience as well as your budget, but there are precautions that you can take to ease the process along and minimize headaches.Paying Close Attention to ResumesBefore getting potential employees in the door for an interview, really look at their resume. Does it contain specific skills that you need out of them?