SmallBusinessNewz

Part 1: Hey Economy, Small Businesses Can Survive!

Doug Palmer of Palmer Financial created several survival tips for small businesses in the down economy. These are tips that can and should be used all the time but are extremely important now.

How Well Are You Covering Your Niche?

The other day I discussed why you shouldn't ignore part of your market. I basically ranted about being tall and never being able to find clothes that fit me in regular stores. A commenter implied that it is not in these stores' best interest to provide these sizes because there are not enough people my size to justify the ROI. I'm not sure I totally agree with this, as like I mentioned previously, I see people my size and taller all the time.

Don't Overlook Part of Your Market

Keeping with the spirit of finding business lessons from the customer role, I want to raise a point about something I notice about a lot of businesses. They overlook or pay too little attention to certain parts of their market. A specific example I can give, and what is really the inspiration for this article is the fact that I am a tall male, and it is irritatingly difficult to find clothing and shoes that fit me properly.