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Keywords
No Quick Fixes on Becoming Visible
By Barry Welford - Fri, 05/16/2008 - 8:21am.
Christine Churchill has an excellent article today listing costly keyword research mistakes. They are
Ways a Blog Can Beneift Your SEO Efforts
By David Leonhardt - Tue, 05/06/2008 - 8:47am.
Just a few reasons why a blog is a great tool for SEO.
4 Things to Consider When Trying Email Marketing Campaigns
By Chris Crum - Fri, 05/02/2008 - 10:14am.
Like the horror film genre, email marketing often gets a bad rap. It is understandably misunderstood by many with the ungodly amounts of spam flooding inboxes across the universe.
SBM Unleashed: The Importance of Your Keywords & Content
By Chris Crum - Mon, 04/28/2008 - 9:55am.
The Small Business Marketing Unleashed conference may be over, but we still have some information from it to share with you in case you missed it.
Conent Creation Based On Keyword Traffic
By Aaron Wall - Mon, 04/07/2008 - 9:34am.
If you have a site with a large traffic stream you can use your site search data to come up with ideas on what content to create, what products to add to your store, and what keywords to bid on. Acting early on keyword data is important no matter what site you publish. PPC margins In many affiliate markets the large profits happen early when the market is still inefficient, and margins are drastically lowered as more affiliates compete.
Tips for Getting Your Business found in Local Searches
By Chris Crum - Thu, 01/24/2008 - 2:07pm.
While it is always good to get customers from around the globe, your goal should be to have a dominant presence in your hometown. While local search marketing can certainly be beneficial to eCommerce businesses, it is especially important to Brick and Mortar businesses that need customers coming in off the streets. Following are a few pointers to keep in mind. Local Keywords
5 Steps to PPC Success
By Scott Van Achte - Thu, 10/25/2007 - 10:15am.
There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Keywords, Ad Copy, Destination URL’s, Organization, and Analysis.
1. Keywords
Having a successful PPC campaign starts off with keywords. While your keyword list will likely change and evolve over time, it is important to start with something that makes sense.
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