SmallBusinessNewz

Using Google's Wonder Wheel to Find Relevant Keywords

Earlier this year, Google hosted an event called "Searchology," at which the company announced its search options. These options come in the form of a link on Google's search results pages, which simply says, "show options."

Are You Using the Right Keywords?

Have you ever used Google's search-based keyword tool? The tool was launched last November. It was designed to enable paid search advertisers to get more ideas for keywords that could drive people to their sites.

A Lot of Events for Marketers to Consider This Month

Well, September has come and that means a lot of different things to a lot of different types of retailers. Yahoo has posted a nice list of different events to keep in mind on the Yahoo Search Marketing Blog. According to Yahoo, September is the month for:

Using Keywords for SEO and PPC

Using Keywords for SEO and PPCMerely having a website is not enough anymore; you have to get it seen!  After all, what good is a website, if there is no traffic?  Enter search engine optimization (SEO).  Your web developer can certainly let you know what you need to do to get your website at the top of the engines, but it is your responsibility, not that of your web developer, to make sure you are doing so safely and legally.  Here are a few things to consider while you are optimizing your site… 

Domain Name Keyword Importance

Keywords in domain names have very little importance in actual ranking calculations - that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text - link text containing keywords is what helps the domain rank, not the actual appearance of the keyword in the domain name.

No Quick Fixes on Becoming Visible

Christine Churchill has an excellent article today listing costly keyword research mistakes. They are

Ways a Blog Can Beneift Your SEO Efforts

Just a few reasons why a blog is a great tool for SEO.

4 Things to Consider When Trying Email Marketing Campaigns

Like the horror film genre, email marketing often gets a bad rap. It is understandably misunderstood by many with the ungodly amounts of spam flooding inboxes across the universe.

SBM Unleashed: The Importance of Your Keywords & Content

The Small Business Marketing Unleashed conference may be over, but we still have some information from it to share with you in case you missed it.

Conent Creation Based On Keyword Traffic

If you have a site with a large traffic stream you can use your site search data to come up with ideas on what content to create, what products to add to your store, and what keywords to bid on. Acting early on keyword data is important no matter what site you publish. PPC margins In many affiliate markets the large profits happen early when the market is still inefficient, and margins are drastically lowered as more affiliates compete.