SmallBusinessNewz

7 Ways to Drive Traffic through Direct Mail

Why is it that marketers struggle to blend offline and online marketing efforts? It can be very effective if done right. Take for example, using direct mail to drive online traffic.

What You Can Learn from Amazon to Increase Holiday Sales

There is a reason Amazon is widely known as one of the biggest retailers online (if not the biggest). The company knows what it's doing. Amazon has appeared in headlines recently for a number of reasons, and a fair amount of them are related to different things the company has been doing to increase its sales as the holiday season approaches. While as a small business, you don't likely have the clout that Amazon does, they do employ strategies that you can learn from in order to potentially increase your own sales. 1. Mobile Payments

Testing to Find What Works

If you want to find success with your online advertising campaigns, you're going to have to do some testing. In this economy, every dollar counts, and without testing to see what works and what doesn't, you might be flushing some of those dollars down the proverbial toilet.

Great Ad Campaigns Can Fail Without a Good Landing Page

As an advertiser it is extremely critical to acknowledge the importance of your landing pages. If you don't put enough thought into them, you're going to end up with a higher bounce rate. "In general, website visitors only spend a few seconds scanning the page they reach after they've clicked on an ad," says Edward Jackson of the Google Website Optimizer Team. "If the product or service they're looking for isn't immediately visible, they will leave."

The Art of URLs in Print

Recently I wrote an article on ways to leave your stamp offline, without going too much into the obvious print advertising option, but a study conducted by the Magazine Publishers of America inspired me to write this article for WebProNews.

Optimize Your Landing Pages and Maximize Conversion Rates

In order to maximize the success of a landing page you must have a clear methodology and process in place. Invesp’s conversion framework provides a blueprint to the construction of your landing page. The conversion framework has allowed us to see an average of 14.56% and 238% increases in conversion rates for our clients in 2007 alone.

Are Your Landing Pages Really Optimized?

It’s been a while since Google announced its intention to start assessing landing page quality as part of its Quality Scoring algorithm. At first it wasn’t a big deal yet over time Google has improved how it performs its landing page quality assessment and it appears to pulling down unprepared advertisers’ quality scores.