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landing pages
The Art of URLs in Print
By Chris Crum - Mon, 06/02/2008 - 10:36am.
Recently I wrote an article on ways to leave your stamp offline, without going too much into the obvious print advertising option, but a study conducted by the Magazine Publishers of America inspired me to write this article for WebProNews.
Optimize Your Landing Pages and Maximize Conversion Rates
By Steven Bradley - Mon, 04/14/2008 - 8:08am.
In order to maximize the success of a landing page you must have a clear methodology and process in place. Invesp’s conversion framework provides a blueprint to the construction of your landing page. The conversion framework has allowed us to see an average of 14.56% and 238% increases in conversion rates for our clients in 2007 alone.
Are Your Landing Pages Really Optimized?
By Kevin Gold - Mon, 04/07/2008 - 9:23am.
It’s been a while since Google announced its intention to start assessing landing page quality as part of its Quality Scoring algorithm. At first it wasn’t a big deal yet over time Google has improved how it performs its landing page quality assessment and it appears to pulling down unprepared advertisers’ quality scores.
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