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Diving Deeper Into Web Analytics
By Manoj Jasra - Fri, 05/02/2008 - 7:42am.
In order to be successful in a B2B world, marketers require a strong understanding in regards to their potential customers. Things such as lead qualification, targeting in the sales cycle, and testing content/collateral are all areas where analysts can push the envelope in order to provide more insight for their marketing team. Below I have outlined 4 areas where analysts and marketers need to dive deeper and work together in order to succeed in their business.
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