SmallBusinessNewz

Top 8 Tips To Generate Leads On LinkedIn

I have to admit, I have neglected my LinkedIn profile and activity in the last few months. It certainly isn’t as exciting a network as Facebook or Twitter; but I guess that’s not really the point of it.  Having recently started focusing my efforts back on LinkedIn again, I have discovered that it isn’t just a powerful professional networking tool—when used correctly, it can help generate business leads.

Business Benefits of LinkedIn Cause Feature

You probably already recognize LinkedIn as a powerful tool for business. While other social networks like Facebook, Twitter and Google+ all have similar benefits when used in the right ways, it's hard to beat LinkedIn as a purely professional networking tool online. In addition to the networking benefits it can even provide businesses and website owners with a nice flow of traffic.  Then there's the recruiting factor. It's a great place to find job candidates, and a great place for job candidates to find potential employers. 

LinkedIn Presents "Timeless Guide To Small Business Success"

Anyone who wants to kill some time today should, to be honest, download Radiohead's new album and give it a listen.  But any small business owners who want to kill some time and remain relatively on-task might want to give "LinkedIn's Timeless Guide to Small Business Success" a look.

Does Face To Face Still Matter?

I have account with most social media sites that you have probably heard of, and a few that you probably haven't. It's not from being super socially connected, but rather from my desire to experiment and try new tools to see what value they might offer for me and for the businesses I work with. Over the last year, though, I have uncovered one important thing that most social media sites do tremendously badly and that I hope someone will fix.

Consider These 8 Sources of Web Traffic

Over the last year or two, I've written a number of articles about different ways to get traffic to your website. Here is something of a compilation of these concepts. Obviously search engine optimization is an important component, but I'm going to leave that out here. Facebook

Ways LinkedIn Can Help Small Business Owners

LinkedIn has been running a series on its company blog in which guest authors (small business owners in some cases) share some ways that LinkedIn has helped them run their businesses. The series is clearly a way for the company to get people using LinkedIn more, but not only is this a good strategy on LinkedIn's part for corporate blogging, it also happens to be a valuable resource for business owners who are still unsure of what they an really get out of LinkedIn, and in some cases social networks in general. The series includes posts like:

Reach Out To Your Community

We all know things are tough at the minute. Businesses are laying staff off or closing down altogether, contractors are finding less clients and people are finding it hard to make ends meet. And it’s probably going to get worse before it gets better. So here’s an idea. A call to action, if you like. If you’re a business owner that’s in the position to help, reach out to your community. Those contacts you build up every day of the week? Use them. Use their knowledge and expertise. Offer them contract work.

LinkedIn May Be Right for Your Business

LinkedIn is the preferred social network of many business professionals. It's not the only one by any means, and some people will tell you it's not the best, but studies show that it is the favorite among business owners. Mike Sachoff recently reported on a study that also found a direct correlation between LinkedIn use and personal wealth. He wrote:

LinkedIn Mixes Old Media And New

While I am not old by any stretch of the imagination, I definitely fall on the "I did not grow up with the internet" side of the ledger. All that means is that I have needed to adapt how I do business to incorporate blogging and social media among other "unnatural" acts. In fact, for a good portion of my career I had to depend on newspapers for "up-to-date" business information and I have grown fond of several sources that have themselves had to adapt to the internet economy.

Research Doesn't Have to Break You

Social Media is not only good for networking and marketing, but can come in quite handy for a bit of free market research as Kari Rippetoe at the Caffeinated Blog discusses.