SmallBusinessNewz

LinkedIn May Be Right for Your Business

LinkedIn is the preferred social network of many business professionals. It's not the only one by any means, and some people will tell you it's not the best, but studies show that it is the favorite among business owners. Mike Sachoff recently reported on a study that also found a direct correlation between LinkedIn use and personal wealth. He wrote:

LinkedIn Mixes Old Media And New

While I am not old by any stretch of the imagination, I definitely fall on the "I did not grow up with the internet" side of the ledger. All that means is that I have needed to adapt how I do business to incorporate blogging and social media among other "unnatural" acts. In fact, for a good portion of my career I had to depend on newspapers for "up-to-date" business information and I have grown fond of several sources that have themselves had to adapt to the internet economy.

Research Doesn't Have to Break You

Social Media is not only good for networking and marketing, but can come in quite handy for a bit of free market research as Kari Rippetoe at the Caffeinated Blog discusses.

LinkedIn Fires Up DirectAds

The professional network LinkedIn opened a new advertising service that may be of use to small businesses seeking certain classes of potential business customers.

LinkedIn Earns Nod As Business Tool

After establishing a solid corporate website and blog, it could be time to sit back and relax.  It may also be beneficial to keep typing, however, and set up a presence on a social or business networking site. Unless you really feel you're reaching your target audience, stay away from MySpace - this particular network has a reputation for playing home to less-than-professional bands, artists, and models.  Facebook is a better bet, but still has sort of a college kid association.

Small Business Branding Getting Easier?

You spend months answering questions at LinkedIn or building friends at MySpace. Your reputation grows as you share your knowledge and you build your brand with each community.