SmallBusinessNewz

Search Engine Optimization Tip

When was the last time you checked all of the external links on your web site? Who are you linking out to? 

How to Build Links to Your Site with Product Reviews

We all know that link building is an important step in any search engine optimization campaign, so in this post I’m going to show you how product reviews can help build extra links to your website.

Why Wouldn't You Include Links in Your Press Releases?

Press release distribution service BusinessWire shared results of a poll, which found that 85% of those who send out press releases put links in them. That means that 15% didn't. Granted, this is only a small poll of less than 300 people, but it may still be indicative of a greater issue that not all businesses include links in their online press releases.

Want More Web Traffic?

Anytime you put a Website link in an email or anywhere online, you want to do your best to make sure that link is live and clickable. That way people can click on it and go straight there. To do that, make sure you: 1) Always include the http:// before the www.

Social Media Can Drive Your Search Success

In case you haven't figured it out yet, social media and search can compliment each other quite well. Social media leads to links, which lead to better search engine ranking. On top of that, a lot of people are simply searching within social networks themselves.

Marketing to Moms Online

Google company blogs are always good for useful information, whether that be with regards to search, advertising, web analytics or other things. Yael Davidowitz-Neu of the Google Retail Team has a good post up about marketing to mom's online, in which information from several studies is compiled. Stats worth noting:

Link-Related Advice From Bing

First things first: this article isn't meant as an insult to your intelligence; we realize that most small business owners with websites have probably learned a lot about linking already.  But at the same time, a refresher rarely hurts, and this one might have special significance since it's connected to Microsoft's new search engine, Bing.

Does Your Content Need More Links?

I don't think I have to tell you about the importance of quality content to establishing your reputation online. However, its the sharing of your content that is really going to bring you the exposure your great content deserves.

How Can Small Businesses Generate Quality Links?

It's easy for the big guys. They have big advertising budgets. They have brand awareness. Every time they twitch, some business journalist will be writing up a story. But what if you operate a small business? You have a limited budget, you've got a pile of other things that need doing, and very little time to devote to any one aspect of your marketing strategy. How do you build links without breaking the bank? Let's take a look at how the small business can generate quality links, and do so without a great deal of time and money.

Often Overlooked Places To Leave Your Stamp Online

There are places online beyond your site/blog where you should be representing your brand and featuring links.This is another one of those common sense articles, but sometimes these things just get overlooked or put off when they could in fact be bringing business your way had you just took a few minutes to add some text, a graphic, and/or a link or two.Bios in Articles