SmallBusinessNewz

Transforming the Landscape of Targeted Online Communications

There's a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it ... yet.  If you have ever done any online marketing that has been targeted by geography, you know that there are pretty much only two ways to do it currently online:

Let Your Customers Down, Lose to the Big Brand

Back on March 17th, I posted an article about how timeliness is crucial when dealing with customers. The idea for this article was sparked by an incident I had just had where I was trying to get an exterminator to give me a price quote because I was anticipating having a lot of spiders inside my house.

Yelp Helps Small Businesses with Review Management

One of the biggest gripes small businesses have about local review sites is that not all of them provide an opportunity to respond to a customer complaint. Popular review site Yelp is hoping to address that issue with the launch of a new set of tools to help business owners manage their Yelp profile. Along with new features, such as…

Google Cool With Your Local Business Category Pick

No more agonizing over Google missing your business category when listing your firm at the Google Local Business Center.

Dealing With Reviews of Your Local Business

If you’re a small business–or one that operates only in a particular geographic region–you might be forgiven for seeing “online reputation management” and think it doesn’t apply to you. You’re not a big brand, you don’t have to worry about the Wall Street Journal or Newsweek writing about your business, so why worry?

Top 5 Marketing Methods for Brick and Mortar Businesses

Customers want convenience, good deals, and not to have their time wasted. Think about these three things before rolling out any marketing campaign. That said, the following marketing methods will get customers in your door.1. Local SearchMore and more people are turning to the Internet rather than the phone book to quickly find local businesses. It is extremely important for you to be able to be found easily.

Creating an Effective Local Television Commercial

While the effectiveness of local television advertising when compared to other local advertising methods is debatable, it can still be one of the most important weapons in the marketing arsenal of any local business. TiVo and DVR may have reduced the amount of TV commercials that people actually have to sit through, but trust me, there are still a lot of viewers out there for them. Commercials aren't dead yet. They can still be an important part of any business' marketing campaign, particularly brick and mortar businesses that rely on local customers.

Local Accounts for Largest Growth in Online Advertising

Online advertising will continue to grow for years to come, especially local business advertising. JupiterResearch. According to the US Online Local Advertising Forecast, by JupiterResearch local advertising will grow 13% in 2007 to 2012. Online advertising generally is expected to grow 12 percent during that time. Advertisers will focus on local display and search advertising the most.

Get Customers in Off the Street

Getting customers to physically come into your store isn't quite as easy as getting visitors to your web site. With the Internet, there are endless marketing possibilities from SEO and link building to social media, email marketing, etc. I'm not going to delve into all of the methods of direct marketing, but for any brick and mortar store, you have to grab people's attention when they are in your area. How do you get passers by to take time out from wherever they are headed to come into your business? Location