SmallBusinessNewz

Small Business Marketing Unleashed - The Tip of the Iceberg

About a month ago, I mentioned that Small Business Marketing Unleashed, a 2-day hands-on event with marketing workshops would be coming up starting April 21st.

Local SEO Targeting or Doorway Page Spam?

I’ve been keeping an eye on several SEO related discussions on small business forums lately, and to be perfectly honest some of the “advice” being dished out by self proclaimed experts is somewhat disturbing. I’ve chipped in my 2c from time to time on the recent discussions, but having read back even a week or two I see small businesses being advised to do some pretty ridiculous stuff.  Its nuts - people are being advised by “experts” to churn out thousands of pages (one per town) just to target different locations. 

A New Local Search Resource

I just received a heads-up from the developers of a new local search resource - one heavily focused on mapping - GenieKnows Local. At first glance it offers up a similar functionality to Google Maps Business search, however, it wraps up some different services and offers some interesting add-ons. I'm not sure if I'm big on the name, but the results seem to be pretty good and thats what's important.

Google Doesn't Have the Only Maps

As I've mentioned previously, you should definitely get your business listed in Google Maps, especially if you are a local brick and mortar business. But let's remember that while Google may be the most popular, it is not the only search engine people use. I'm sure you've heard of the "big three", rounded out by Yahoo! and Microsoft.

Surviving Rocky Times with Local Search

For small businesses, especially with a local focus, Local Search is an essential ingredient in surviving the turbulent economic times ahead. Local search plays a key role in getting your business found by potential customers online.

Tips for Getting Your Business found in Local Searches

While it is always good to get customers from around the globe, your goal should be to have a dominant presence in your hometown. While local search marketing can certainly be beneficial to eCommerce businesses, it is especially important to Brick and Mortar businesses that need customers coming in off the streets. Following are a few pointers to keep in mind. Local Keywords