SmallBusinessNewz

Make Your 404 Pages Count

The general purpose of having a custom 404-error page is to keep your visitors on your site if they find themselves having clicked on a broken link. Why go through the trouble to create the customize page if it doesn’t even fulfill this basic purpose? I recently ran across a custom 404 page that did everything but what it should.  

Marketing Your Small Business

There are a number of ways you can market your small business without spending a large sum of money.Print a small ad on a postcard and mail it to potential customers in your targeted market area. People are more likely to read a message on a postcard if it is brief. This can also lead people to your Web site and create sales leads.Send a handwritten note to a customer who purchased a product or service from your business and thank them for doing so. Include a discount for the next time they may need to use your business along with an expiration date to create urgency.

How the Company Logo Can Increase Website Conversion Rates

A small business friend complained the other day that his website really isn't worth the small amount of business it brings in.  There are some estimates that say the majority of all small business websites fail to make money.   Clearly there is a major problem in this early era of small business websites employed as sales tools.

Color Coordination For Businesses

Let's be honest: if you walk into a fine jewelry shop and find that the walls have been painted fluorescent orange, you're likely to walk right back out.  Now, with that fact established, we know you have some sense, but choosing colors for a brand or store can still be a tricky matter.