Marketing
What, exactly, is the Rule of Three? It’s a rule that basically states that more than three “whatever” is confusing and overwhelming – either visually or mentally, or both.That makes it especially helpful if you’re the kind of entrepreneur who likes to give too much…As in: too many options, too much rambling content, too many bullet points, too much info crammed into a speech, etc.
Thanks to the advent of idiot-proof video cameras that automatically upload your videos to the web, it’s never been easier to make your own videos for marketing, promotion, or education. Yet few entrepreneurs feel confident using videos online to market their small business.Typically, if they’re even willing to make a video, they’ll be far too critical of the results. So they won’t post the video online because they want to make it “perfect”.
Social media is fast becoming one of the best ways to create awareness of your small business and let customers know what you can offer them. Facebook, Twitter, LinkedIn, and more recently Google +, all offer extra web presence and ways to communicate directly to the people that are most likely to need the product or service you offer.
Facebook has tremendous potential. Of the 800 million users globally, there must be millions of your target audience using the social platform too. Moreover Facebook offers great marketing tools for you to get new leads and customers. The platform allows you to 'interact' your way to new customers and also serves as a great way of promoting your new products.
MerchantCircle released the results
Microsoft is sharing some survey results from BIA/Kelsey about small businesses. The results were presented at the ILM West conference in San Francisco. The main takeaways are as follows:
According to the Fall 2011 Attitudes and Outlook Survey from Constant contact, small businesses are becoming more savvy with social media marketing and are using it more & more to interact with customers.
One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. I was working in sales and marketing before Facebook … before email … even before computers. And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust.
Congratulations! You're a blog owner. It has a catchy name. After submitting a blog post, you're amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that "Cool Blogger". Next year, you'll retire to some tropical island because your blog success is like winning the lottery. Or not.
A focus on the usability of your blog can help create a happy picture much like the one you've just read. First, let's begin with the vision for your blog.
What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?”
The tension comes from several angles. It could be due to:
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