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Marketing
You Didn't Know These Things About Email Marketing?
By Chris Crum - Thu, 05/08/2008 - 10:34am.
There's not an exact science to email marketing (or marketing in general for that matter). If there were, everyone engaging in a campaign would be successful. Unfortunately, that is just not the case. There are however, some things to consider that can significantly enhance your chances of having a successful one, and it's not just about staying out of the spam folders. Although, that is certainly part of it. Avoiding the Spam Filters
Save Your Customer's Fuel Costs And Profit
By David A. Utter - Thu, 05/08/2008 - 10:59am.
One little niche in small business may be expanding thanks to a weakened dollar and soaring gas prices as entrepreneurs find ways to save their customers a drive.
Email Marketing and Your Ads
By Chris Crum - Wed, 05/07/2008 - 11:27am.
Continuing in what is becoming a series of email marketing articles (find the others here), I want to talk a little bit more about advertising in email newsletters.There are several angles to look at this from: the perspective of the business that is being advertised, anthe perspective of the content publisher selling the ad space, and the perspective of the subscriber. For now, I'm going to focus on the business that is looking to advertise.
They've Opened Your Email...
By Chris Crum - Tue, 05/06/2008 - 10:57am.
As long as I'm breaking down the elements of a successful email marketing campaign, why stop at avoiding spam filters and the importance of the subject line?
This Thing Can Make or Break Your Email Marketing Campaign
By Chris Crum - Tue, 05/06/2008 - 9:55am.
I've written a lot about email marketing over the past week or so, covering ways to keep your messages out of spam filters and general tips on having a successful campaign.
Transforming the Landscape of Targeted Online Communications
By Rohit Bhargava - Tue, 05/06/2008 - 8:55am.
There's a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it ... yet. If you have ever done any online marketing that has been targeted by geography, you know that there are pretty much only two ways to do it currently online:
Ways a Blog Can Beneift Your SEO Efforts
By David Leonhardt - Tue, 05/06/2008 - 8:47am.
Just a few reasons why a blog is a great tool for SEO.
Enterprises Marketing to Small Businesses
By Chris Crum - Mon, 05/05/2008 - 1:41pm.
In the shadow of the Warrillow Small Business Marketer of the Year Award, Warrillow & Co. Have released the results of some research they conducted regarding small business outlooks and marketing by larger enterprises.
Give Your Customer Something Extra
By Chris Crum - Fri, 05/02/2008 - 8:52am.
One good way to get your customers coming back is to offer them a little something extra when they actually do buy from you. It is one thing to offer a deal that clearly states that if they buy something they will get something else as well. There's nothing wrong with that. That is a good way to entice them to buy something from you in the first place, but I'm talking about giving them a little bonus for making a purchase. Something that surprises them.
Diving Deeper Into Web Analytics
By Manoj Jasra - Fri, 05/02/2008 - 7:42am.
In order to be successful in a B2B world, marketers require a strong understanding in regards to their potential customers. Things such as lead qualification, targeting in the sales cycle, and testing content/collateral are all areas where analysts can push the envelope in order to provide more insight for their marketing team. Below I have outlined 4 areas where analysts and marketers need to dive deeper and work together in order to succeed in their business.
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