marketing Articles

Twitter Vine in Small Business Marketing
Small Businesses Should Take Advantage Of Vine
By on April 30, 2013 | 1 Comment

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.

5 Ways to Turn Transactions Into Referrals
Organizations Have Become Very Good At Building Trust
By on April 25, 2013 | 2 Comments

I’ve long contended that repeat and referral customers are born during the first transaction.

Online Essentials All Small Business Marketers Should Know
Options Require Filtering And Prioritization When Marketing
By on March 28, 2013 | 1 Comment

Many entrepreneurs are grappling with the realities of how to market.

3 Things To Focus On If You Want To Quickly See Amazing Results
Set YOUR Business Apart From The Others
By on March 12, 2013 | 1 Comment

If you would like to attract more high quality clients or make more sales, here are 3 areas that can produce results.

Quick Marketing Tip: Stop trying to appeal to everyone
Decide On Your Ideal Customer Profile
By on March 5, 2013 | 2 Comments

One of the golden rules of successful marketing, is to identify exactly who your customer or client is.

The 2 Most Important Words in Marketing are What If
You Must Keep Your Brand's Antennae Up At All Times.
By on February 28, 2013 |

I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents.

Your Stuff Is Probably Good Enough
Creating A Remarkable Customer Experience
By on February 26, 2013 |

Small business owners and entrepreneurs create new stuff everyday.

16 case studies prove ROI of mobile marketing
Are you paying attention to your mobile marketing yet?
By on February 19, 2013 |

After years of being the next big thing, mobile might finally be the current big thing.

How To Find Windfall Profits Within Your Business, Starting Now
You Never Get Marketing Right, The First Time
By on February 12, 2013 |

There could be a fortune just waiting for you. I’ll help you find it!

How To Think About Differentiation For Your Business
Agile Marketing Is The Best Way To Find The Differentiation For Your Business
By on January 10, 2013 |

You probably don’t have a restaurant, but there is a lot to learn here.

Is it time for your marketing to include a mobile app?
There Are 6 Billion Mobile Subscribers Worldwide
By on December 27, 2012 | 1 Comment

It is no secret that mobile applications have changed everyday life.

Uncovering The Truth About Social Media Marketing
What Other Topic Has Caused More Debate Than Social Media?
By on December 20, 2012 | 2 Comments

Marketing trends come and go, but what other “shiny object” topic has caused more debate than social media?

Using Social Media To Launch New Products
How Do We Get People To Buy?
By on December 6, 2012 | 2 Comments

Budding entrepreneurs with minds full of ambition and great ideas turn their understanding of a consumer or business problem within a market into a new product or service solution.

Marketing Is So Much More Than Just a Sales Tool
Tunnel Vision and the Bigger Picture
By on December 4, 2012 | 3 Comments

Over at Mashable, Todd Wasserman wrote a piece about most social media marketing being a waste of time. Todd’s premise is simple:

How to Communicate Your Core Difference
Marketing Lives And Dies By The Ability To Capture And Communicate
By on November 27, 2012 |

Every effective marketing strategy lives and dies by the ability to capture and communicate the strategies core point.

The Secret to Finding Highly Profitable Clients
A Three-Step Approach For Helping You Get A Clearer Idea
By on November 6, 2012 | 3 Comments

You target a market segment, tell them what you have to offer, maybe work in a little solution selling and hope they choose you.

Why Small Businesses Need Smart Marketing
Smart marketing is vital to small businesses.
By on November 4, 2012 | 2 Comments

Small businesses need loans in order to take product and service ideas to the next level.

Blogging as Part of Your Marketing Strategy
Some Of The Most Important Things You Can Do Before You Start
By on October 30, 2012 | 6 Comments

Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members.

7 Most Important Online Marketing Tactics for Any Small Business
Online Marketing Must Become A Habit
By on October 23, 2012 | 3 Comments

Building an effective online presence these days has moved beyond the realm of the event…

How to Stay Focused On Producing Your Highest Payoff Content
Today it’s not enough to simply write brilliant stuff.
By on October 14, 2012 | 2 Comments

A little bit of research can go a long way when trying to develop a content strategy

Budgeting Your Online Marketing? Stop Trying to Predict the Future
Here are a couple of tips to keep in mind
By on October 2, 2012 | 1 Comment

Many businesses spend their time each fall trying to predict the future.

Creating Your Business Playlist
What do your business playlists look like?
By on September 20, 2012 | 2 Comments

Instead of being fractured, it makes sense for me to have so many different styles on there – I’m sure it does for you as well.

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