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MarketingProfs
Marketing Budgets And The Economy
By Janet Meiners - Wed, 10/15/2008 - 3:37pm.
MarketingProfs conducted a survey to see how the economy is affecting marketing decisions. How are companies responding? They asked 600 marketing professionals about their plans for the future. When times are lean, businesses often cut their marketing budgets. The grim news is 65% of marketers expect negative effects on marketing overall. And they expect the affects will be long term - with 75% expecting it to last into 2010. Some predict layoffs (25%) and falling salaries (43%). 17% believe they will face both layoffs and a pay cut.
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A List of Financial Resources At Your DisposalAs you're probably well aware, the economy isn't in it's best days right now. People and businesses are constantly struggling with finances, and with the battle of saving money as costs rise all...
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