SmallBusinessNewz

Survey Indicates Social Meida Effectiveness

Though Vertical Response reported a couple months ago that 85% of startups and 75% of established businesses use social media tools, many business are still slow to adopt social media marketing strategies. MarketingSherpa has now released an interesting chart looking at where businesses find social media to be most effective. This is based on a survey fielded in Decemeber.

Educational Content to Drive Sales

Since email marketing is such a popular method of advertising for small businesses, this study from MarketingSherpa is worth taking a look at. They look at the marketing strategy of some pet supply specialists, who run some A/B testing on a couple of campaigns.  They took the following steps:

Manage Your Online Reputation

In case you’ve not yet bought a copy of Radically Transparent, or perhaps you just need a reputation management refresher, you can check out an interview I did recently with MarketingSherpa.