SmallBusinessNewz

Educational Content to Drive Sales

Since email marketing is such a popular method of advertising for small businesses, this study from MarketingSherpa is worth taking a look at. They look at the marketing strategy of some pet supply specialists, who run some A/B testing on a couple of campaigns.  They took the following steps:

Manage Your Online Reputation

In case you’ve not yet bought a copy of Radically Transparent, or perhaps you just need a reputation management refresher, you can check out an interview I did recently with MarketingSherpa.