SmallBusinessNewz

4 Ways To Make Your Blog Content Work Harder

A full 65 percent of companies now have a blog.According to Hubspot’s 2011 State of Inbound Marketing Report that’s up 17% from just two years ago.But, with that commitment comes a major commitment in resources–both staff time and money. With big investments come big expectations. And, corporate teams are often left a little disappointed in that area. Not enough RTs. Not enough page views. Not enough actions on behalf of their customers.

Advertising in the Year 2010

Now that 2009 is behind us, everybody is looking forward to a year of success, and anticipating marketing and advertising trends of the new year and the new decade. What trends do you anticipate? Share them here.

Small Biz Documentarian Checks In

Three weeks ago, we announced that Enterprise Nation would make some small business owners the subject of a documentary.  Now, you don't yet need to get out the popcorn, but several insights the filmmakers picked up while putting people on camera are at least available for consumption.

Small Businesses To Star In Documentary

There have been documentaries on all sorts of subjects, from people who dress as comic book characters ("Confessions of a Superhero") to the odd guy who tried to live with bears ("Grizzly Man").  It seems only fair, then, that small businesses are about to get some attention and screen time.

Generating Positive Publicity

Getting the media to cover your business can be quite a challenge. Media outlets get hundreds and some even thousands of story pitches each day. So, what will make your idea stand out to the media?

Small Businesses To Receive More Radio, TV Coverage

It looks like mainstream media organizations are ready to give small businesses a little more consideration.  On both sides of the Atlantic, developments have occurred that'll make it easier to hear or see relevant info when you're listening to the radio or watching television.

5 Things You Can Do to Spark Media Interest

A little extra attention never hurts, and if you can get some media coverage for your business, you can get a lot of extra exposure. This is generally free exposure, at that.

Small Business Stories You May Have Missed This Week

As you may or may not know, I spend a lot more time writing for WebProNews than I do SmallBusinessNewz. That's not because I have any less respect for SmallBusinessNewz readers. WebProNews is just our flagship publication, and it requires a lot of my time.

Rebuilding Trust In Your Business

Confidence and trust have taken some hefty hits in the last year and the public’s reponse is clearly visible in the 2009 Edelman Trust Barometer. Trust in corporations is down around the world.  The country hit hardest is the US, where  77% of the repondents say their level of trust is lower than last year.  At an overall 38%, trust in US business is at its lowest figure in the 10 year history of this survey - even worse than after Enron and the dot com bust. 

Keep on Advertising!

You might be rolling your eyes or groaning in disbelief, but I'm serious. Advertising is important and while your ad budget may require some reductions, there are a few things to consider before terminating your ad campaigns altogether.