SmallBusinessNewz

Ads Not Getting Clicked? What's the "Dwell Rate" Like?

Online advertising is not just about the clicks, as a recent study from marketing firm Eyeblaster clearly illustrates. Users can engage with advertisements without actually clicking through. In fact, Eyeblaster is even trying to coin a new metric called "dwell time." This is in reference to the amount of time a user "dwells" on an ad. This could mean different things depending on the nature of the ad. It could be how long the ad is viewed if it contains video, how long it is expanded if it is expandable, etc.