Michael Stebbins
Email Marketing at Its Best
By Abby Johnson - Tue, 12/16/2008 - 1:05pm.
It is interesting that even with alternative marketing tools such as Twitter, Instant Messaging, and Facebook, email marketing is still holding strong. In 2008, the Digital Marketing Association estimated that every $1.00 spent on email marketing brought $45.00 in return. You can't really argue with that statistic, huh?
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