SmallBusinessNewz

AdWords Lets Businesses Track Calls From Mobile Sites

Thanks to web-enabled mobile devices, mobile advertising has been on the rise. Many businesses are integrating mobile ads into their marketing campaigns, and it has proven to be profitable.    The introduction of click-to-call features from Google specifically, have brought half a million customers since the feature was introduced a year ago.

Getting Creative with Foursquare for Small Business

Foursquare boasts over 10 million users and some 400,000 businesses, and even though it’s not this week’s hot topic anymore, it’s ripe to add to your marketing mix.

Mobile App vs Mobile Site?

Have you been trying to figure out your mobile strategy? Mobile's only growing, and it's already pretty big. If you don't have some kind of mobile strategy, you're likely missing out on a lot of opportunities.  You may be struggling to decide whether you what to go the route of the mobile app, the mobile website or both. According to ebookers' Director of Product Strategy Rob Define, "You need to have both." 

Lots of Americans Scanning QR and Bar Codes With Their Phones

comScore released some interesting data about QR code and bar code use among Americans. According to the firm, 14 million Americans scanned them on their mobile phones in June. That's 6.2 percent of the total mobile audience, according to comScore. The study also found users scanning QR or bar codes during the month were more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). 

Over One-Third of American Adults Now Own a Smartphone

It should come as no surprise to anyone that more people are browsing the web from their phones than ever before.  For the past few years, not only have more people decided that smartphones should play an integral part of their daily lives, but those smartphones have gotten better, faster, stronger.The Pew Internet & American Life Project has just released a new study that shows more Americans now own smartphones than have college degrees. 

Google Unveils Google Wallet

Google has unveiled Google Wallet, an app that is aimed at turning users' phones into their wallets. The company has partnered with Citi and MasterCard, but will no doubt make further partnerships in the future.  Google Wallet could end up meaning big things for small businesses. 

Google and Digitas Reflect On A Mobile Mother's Day

Google is giving mobile advertisers access to new mobile marketing insights and usage research, as the result of a partnership with brand agency Digitas. The two companies are combining search and marketing data to "forecast trends, inform investment strategies, and drive the creation of mobile optimized websites."

Isn't it About Time Your Site Has a Better Mobile Experience?

Is your website optimized for mobile? If not, there's a very good chance you're driving customers away that would otherwise be buying products from you.  As smartphones usage continues to grow, the longer you wait to have a site that is presentable on a mobile platform, the more dollars you're likely flushing down the toilet. 

The Impact of Mobile on the Holidays

Although consumers are embracing mobile at a rapid rate, most businesses are not jumping on the bandwagon as quickly. A recent report from eCommerce Know-How actually showed that 58 percent of companies are not utilizing mobile marketing or mobile commerce. Is this number surprising to you?

Does Your Website Need a Makeover?

How do you respond to change? Is it a like or dislike? With change, there isn't usually a middle ground, because most people either love it or hate it. Interestingly, there are obstacles to both sides of the change spectrum. For instance, if you implement too many changes to your business, consumers will not be able to keep up. On the other hand, if you shy away from change, consumers will think you are out of date.