SmallBusinessNewz

Google and Digitas Reflect On A Mobile Mother's Day

Google is giving mobile advertisers access to new mobile marketing insights and usage research, as the result of a partnership with brand agency Digitas. The two companies are combining search and marketing data to "forecast trends, inform investment strategies, and drive the creation of mobile optimized websites."

Increase In Mother's Day Spending Predicted

It shouldn't be a bad year to be a mom, according to new stats from the National Retail Federation and BIGResearch.  These organizations believe spending on mothers will be up this year compared to last, and by a significant (though not huge) 2.4 percent.

Hitwise Names Ways To Reach Mother's Day Dawdlers

Mother's Day is almost here, and according to Hitwise, small businesses should still have an excellent chance of making sales related to the occasion.  New stats point out how many people are procrastinators and some of the best ways for online retailers to reach them.

Mother's Day Spending On Track To Decrease

Mothers have it rough.  First they've got to turn into whales over the course of nine months.  Next they go through an extremely painful elimination process.  Then there's an 18-year-long period of changing diapers, wiping away tears, and shelling out money.  And unfortunately for both moms and small business owners, Mother's Day spending is expected to go down this year.

"Your Mama is Making Me Money..."

Guess what's coming in exactly 12 days. Sunday, May 11th. Ringing any bells?  That would be Mother's Day of course, the day of the year when tons of consumers come to you, the small business owner, with intentions of spending money to let their mommies know that they are appreciated. Are you prepared?