multichannel marketing

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Interview with Multichannel Marketing Author

By Manoj Jasra - Wed, 07/09/2008 - 11:02am.

I recently had the chance to interview a well known analyst in our industry and the author of "Multichannel Marketing," Akin Arikan. Multichannel Marketing was released this past April, and Akin's focus was to help marketers understand how to fully leverage/measure the various forms of marketing.

News Tags: multichannel marketing, Markerting, interviews, books

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