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multichannel marketing

Interview with Multichannel Marketing Author Syndicate content

I recently had the chance to interview a well known analyst in our industry and the author of "Multichannel Marketing," Akin Arikan. Multichannel Marketing was released this past April, and Akin's focus was to help marketers understand how to fully leverage/measure the various forms of marketing.
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No More DMOZ or Yahoo! Directory for Google?

I wrote about this the other day on WebProNews, but Google is no longer suggesting that you should be listed in relevant directories. In fact, they've even removed the suggestion from their...
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