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multichannel marketing
Interview with Multichannel Marketing Author
By Manoj Jasra - Wed, 07/09/2008 - 11:02am.
I recently had the chance to interview a well known analyst in our industry and the author of "Multichannel Marketing," Akin Arikan. Multichannel Marketing was released this past April, and Akin's focus was to help marketers understand how to fully leverage/measure the various forms of marketing.
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The History of Facebook...Now a MovieAs we all know, Facebook, along with the words "social media," and "social networking" have become household terms and have now become part of our daily living. However, many of us don't think of...
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