SmallBusinessNewz

Manage Your Online Reputation in Real Time

We've discussed online reputation management repeatedly at SmallBusinessNewz, but are you using real-time tools that are available to you to monitor and defend your reputation? The web is much more about conversation than it once was. It used to be that most web-based conversation took place mostly in email or on forums. Now the conversation is everywhere. It's on Twitter. It's on Facebook. It's on blogs. It's EVERYWHERE.

LinkedIn Mixes Old Media And New

While I am not old by any stretch of the imagination, I definitely fall on the "I did not grow up with the internet" side of the ledger. All that means is that I have needed to adapt how I do business to incorporate blogging and social media among other "unnatural" acts. In fact, for a good portion of my career I had to depend on newspapers for "up-to-date" business information and I have grown fond of several sources that have themselves had to adapt to the internet economy.

Research Doesn't Have to Break You

Social Media is not only good for networking and marketing, but can come in quite handy for a bit of free market research as Kari Rippetoe at the Caffeinated Blog discusses.

Advertising with MySpace

It’s 2008, and the media seem to have moved on from one social network obsession to the next—but today MySpace refuses to become irrelevant. MySpace announced new metrics and branding platform, called the Community Branding advertising platform, to appeal to advertisers. The platform is currently in beta testing. What makes the new Community Branding platform different? As MySpace says in their release:

Don't Let Social Media Marketing Work Against You

Social media marketing can be a great boost to your business, but just the same it can be a nail in your coffin. If you are going to travel down its path, you're going to have to put some time and effort into it. If you are serious about earning business from the social networks, there are several factors that need to be taken into consideration.ConsistencyOne of the most important aspects of social media marketing is staying consistent among social networks.

Small Business Branding Getting Easier?

You spend months answering questions at LinkedIn or building friends at MySpace. Your reputation grows as you share your knowledge and you build your brand with each community.