SmallBusinessNewz

Neuroscience-Based Marketing Tips

This time of year, a lot of tried and true tips circulate, and acknowledging their wisdom is a great idea.  Today we're going to delve into some less predictable advice, however, and maybe these "ways to engage the buying brain during the holiday season" will help you achieve an extra boost.Some background info: these suggestions come courtesy of NeuroFocus, which studies the intersection of neuroscience and marketing, and Nielsen.  So we haven't just asked some random psychologist who watches a lot of TV to weigh in.

Online Coupons Gaining Momentum

Financial lessons don't always stick with people; sales of SUVs picked up months after gas prices went back down, for example, potentially locking their owners into low MPG figures for years.  Still, the results of a new study show that coupons will become a better and better way to attract customers.

Online Coupons Work Better Than Print

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin response measurements.