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neuroscience
Online Coupons Work Better Than Print
By Chris Crum - Mon, 04/27/2009 - 11:54am.
If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin response measurements.
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Why We Are What We AreFirst of all, I would like to announce that we had quite a response to last week's newsletter/blog post of Recovery Software Gets Renamed. This past week, we received a large amount of data...
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