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Online Coupons Work Better Than Print

By Chris Crum - Mon, 04/27/2009 - 11:54am.

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin response measurements.

News Tags: Research, neurofocus, coupons, studies, online coupons, neuroscience

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