SmallBusinessNewz

Being Careful About Newsletter Frequency

Picture your favorite magazine.  It probably arrives in the mail once a month, and whenever it comes, you're ready and waiting.  But if the thing showed up every day, you'd have way more reading material than any person could handle.  Consider this issue when you're sending business newsletters (email or otherwise).

They've Opened Your Email...

As long as I'm breaking down the elements of a successful email marketing campaign, why stop at avoiding spam filters and the importance of the subject line?

Email Personalization And Targeting

One of the most-cited reasons people go to small businesses is the companies' personal touch.  Extend this idea to email marketing, and you may see some positive results.

Marketing Your Small Business

There are a number of ways you can market your small business without spending a large sum of money.Print a small ad on a postcard and mail it to potential customers in your targeted market area. People are more likely to read a message on a postcard if it is brief. This can also lead people to your Web site and create sales leads.Send a handwritten note to a customer who purchased a product or service from your business and thank them for doing so. Include a discount for the next time they may need to use your business along with an expiration date to create urgency.