SmallBusinessNewz

Research Doesn't Have to Break You

Social Media is not only good for networking and marketing, but can come in quite handy for a bit of free market research as Kari Rippetoe at the Caffeinated Blog discusses.

Do you Use Testimonials in Your Marketing?

Testimonials can be a very effective marketing tool for many products. I'm willing to bet even you have been persuaded into buying something based on what other people have said about it. It's kind of like word-of-mouth advertising that you're showing customers yourself. Testimonials will be more likely to attract customers if they come from well-known people or from a source that displays a good amount of credibility. This will in turn make your product or business appear more credible as well.