SmallBusinessNewz

Neuroscience-Based Marketing Tips

This time of year, a lot of tried and true tips circulate, and acknowledging their wisdom is a great idea.  Today we're going to delve into some less predictable advice, however, and maybe these "ways to engage the buying brain during the holiday season" will help you achieve an extra boost.Some background info: these suggestions come courtesy of NeuroFocus, which studies the intersection of neuroscience and marketing, and Nielsen.  So we haven't just asked some random psychologist who watches a lot of TV to weigh in.

Frugality Will Remain In Tact Past Recession

The good news is that the global economic crisis appears to be reaching a turnaround. Nielsen says that with hopes for a full economic recovery accelerating in 26 out of 28 major global markets, consumers around the world might be expected to return to previous spending habits.

Ad Dollars Follow Time Spent to Social Networks, Blogs

Nielsen has released a report looking at time spent on social network and blogging sites, and found that these accounted for 17% of all time spent online in August. That is about three times the amount of time spent on them during the same period a year ago.

Social networks/Blogs Overtake Email in Global Popularity

It seems Internet users are more likely to send you a poke than an email these days as Nielsen reveals that social networking has overtaken email in popularity. Nielsen’s latest survey, "Global Faces and Networked Places" (.pdf), found that over two-thirds (66.8%) of the global online population spend time at Member Communities, a category that lumps together social networks and blogs.

Customers Want Reviews, Free Shipping

There are some interesting findings from both Nielsen and Hitwise recently made available. Both look at online shopping during the holiday season, and provide some insight into some things businesses trying to sell their goods and services online may want to consider.