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Online Advertising
Online Advertising Tips Galore
By Chris Crum - Wed, 11/12/2008 - 11:40am.
When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With that in mind, I wanted to provide SmallBusinessNewz readers with something of a roundup of search and display advertising tips.
Online Advertising Will Thrive in Weak Economic Times
By Chris Crum - Mon, 10/20/2008 - 6:14am.
If you've been reading SmallBusinessNewz for a while, you may recall an article I wrote earlier this year about branding a need. The basic point of this was that one effective advertising strategy is to make potential customers realize that they have a need, and that your product is the solution to that need.
The Facts About Online Advertising
By Frank Reed - Thu, 09/04/2008 - 4:25pm.
As noted by Andy Beal earlier today there appears to be some unnecessary alarmism regarding the current state on online ad spends. I say unnecessary because as we have noted on another occasion the media really has a twisted sense of when the sky is falling.
