SmallBusinessNewz

Report Looks at Online Advertising in Q1 Compared to Q4 '09

The Webvisible Report: State of Small Business Online Advertising Q1 2010, which examines trends among Webvisible’s U.S. advertisers finds that for about a fourth of small businesses, online video is converting. In Q1, 23% of advertisers who posted video recorded video views, up from 19% in Q4 2009, the firm says. The firm also says the data represents nearly $23 million in U.S. small business advertiser spending from more than 12,000 individual advertisers in Q1 2010.

The Importance of Brand Keywords

Do you use paid search as one of your main forms of online advertising? If so, do you bid on your brand as a keyword? You may think that it's a waste of money, considering that your brand has a good chance of showing up at the top of search results when a user searches for it.

Ads Not Getting Clicked? What's the "Dwell Rate" Like?

Online advertising is not just about the clicks, as a recent study from marketing firm Eyeblaster clearly illustrates. Users can engage with advertisements without actually clicking through. In fact, Eyeblaster is even trying to coin a new metric called "dwell time." This is in reference to the amount of time a user "dwells" on an ad. This could mean different things depending on the nature of the ad. It could be how long the ad is viewed if it contains video, how long it is expanded if it is expandable, etc.

Local Online Advertising Woes Should Lead to Innovation

Local online advertising is not expected to flourish in the immediate future. Despite the struggles facing local newspapers, local advertisers are not flocking to local advertising sites like one might think.

Blurring the Lines Between Ads and Content

The importance of how you spend your online advertising dollars has never been stressed as much as it should be now. The economy has made sure of that. It there was ever a time for you to get the most bang for your buck, that time is now. This is why it is a good idea to deliver ads that audiences actually care about. That means get them engaged.

Online Advertising Tips Galore

When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With that in mind, I wanted to provide SmallBusinessNewz readers with something of a roundup of search and display advertising tips.

Online Advertising Will Thrive in Weak Economic Times

If you've been reading SmallBusinessNewz for a while, you may recall an article I wrote earlier this year about branding a need. The basic point of this was that one effective advertising strategy is to make potential customers realize that they have a need, and that your product is the solution to that need.

Text Ads May Get More Clicks, But...

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