SmallBusinessNewz

Consumers more likely to shop in store rather than online

In a telephone survey conducted by Ipsos Public Affairs of 1,001 adults in the US, 87% of the respondents plan on spending the same or less on gifts this holiday season in comparison to last year’s holiday season. Also, almost half of the respondents have been looking for deals throughout the year, but only 18% plan to shop on Black Friday or Cyber Monday.

Don't Let Customers Tamper with Your Coupons

Never underestimate the power of a good old-fashioned web forum for healthy discussion and tips that you can apply to your own business. Browsing through our own WebProWorld forum, I noticed an interesting conversation taking place regarding online coupons, and the potential for customers to tamper with them.

Online Coupons Work Better Than Print

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin response measurements.