SmallBusinessNewz

Facebook Is The Place To Be For Online Marketing

In case you haven’t heard yet, Facebook is the new, “in place” to be for online marketing. The problem is, the vast majority of entrepreneurs and businesses jumping on the Facebook bandwagon have no idea how to do it right. For example, I had a client recently ask me if it would be better to have a Facebook page instead of a dedicated Website for their business. Hello?!?! That’s so not what Facebook is about.

Search Marketing Without Social? Good Luck.

If you didn't already have a reason to use social media to market your business, consider Google's recent Labs release, Social Search. The feature returns search results (when possible) based on related updates from people you are connected with on various social networks, blogs, etc.

Small Businesses Looking to Online Tools For Stronger Growth in 2010

Campaigner has shared some findings from its State of the Small Business Online Marketing Survey. The firm says that while the economic climate has challenged businesses of all sizes, many small business owners are seeing the beginnings of a turnaround and are positioning for stronger growth in 2010 through the use of web-based marketing tools.

Finding the Right Social Media Strategy

Whether you like it or not, the increasing popularity of social networks is likely to factor into how successful you are in attracting new (and old for that matter) customers online.

In Case You Missed These Twitter Nuggets

We cover a lot of Twitter-related storylines and tips at WebProNews, and they often reflect things that can be applied directly to small businesses. With that in mind, I often find such topics worth noting to our SmallBusinessNewz audience as well. There were a few Twitter-related articles we ran on WebProNews this week that you, the small business owner, might be able to take something out of. So here they are.

The Importance of Brand Keywords

Do you use paid search as one of your main forms of online advertising? If so, do you bid on your brand as a keyword? You may think that it's a waste of money, considering that your brand has a good chance of showing up at the top of search results when a user searches for it.

Yahoo Has New Tool for Local Businesses

There is a new tab in Yahoo Local that went live earlier this month, but Yahoo hasn't really made any significant announcements about it, so there is a good chance you have not even realized it's there. Matt McGee, writing for Search Engine Land, points out that this could become a very useful tool for small businesses.

Is Series the Key to Success in Online Video?

At the recent Search Engine Strategies conference, Mike McDonald of WebProNews discussed YouTube marketing with Greg Jarboe of SEO-PR, who happened to write a book on that very subject. While, the entirety of Jarboe's book was not discussed, one key factor was. To be successful on YouTube, you need to get people to continue watching your videos. That means:

Getting More Conversions Out of Google's Content Network

If you market your business online, there is a good chance you may be using Google. But are you taking advantage of the Google Content Network? According to Google, customers spend 95% of their time browsing sites beyond search engines, so this is probably a good idea.

More Reasons to Consider Online Video Strategies

Over the past year or two, online video has become a much more widely discussed topic for businesses and marketers, not to mention entertainment. There have been many strides made on a variety of different levels (many of them discussed here). Here are some stats to chew on from a comScore report for July: