SmallBusinessNewz

Your Business Is Always Under Scrutiny

I am about to prove that everything, literally everything, that you do in your business, for your business or to your business is under scrutiny all time. I suspect you all know that already. To what degree is this impacting your business is the thing you need to consider. In this day and age it is possible for people to have a good or bad experience with you and your business then almost instantaneously rave about your service or go stark raving mad about the lack thereof. That’s no different than ever before.

Your Brand vs. the Brands You Represent

Whether we believe it or not, everyone within an organization is at some level, responsible for Public Relations. Everything we do, online and offline, builds the public perception of not only our personal brand, but also of the organization we represent.

Online Reputation Management as an Industry

Online reputation management (ORM) is officially an “industry.” While there’s been a lot of discussion about the importance of reputation management, BusinessWeek is among the first to look at the industry behind it. While I define online reputation management as this…

Consider How You Are Treating Your Customers

I read an article today by Mike Moran talking about an unpleasant customer service encounter he experienced at a furniture store.

Dealing With Reviews of Your Local Business

If you’re a small business–or one that operates only in a particular geographic region–you might be forgiven for seeing “online reputation management” and think it doesn’t apply to you. You’re not a big brand, you don’t have to worry about the Wall Street Journal or Newsweek writing about your business, so why worry?

A Nice Tool For Reputation Management

I’m big on reputation management tracking. I have well over 50 Google alerts set up at any one time. I track my own name, company name, blog name, names of my employees, names of my competitors, company names of my competitors and even my articles. All via Google Alerts. So you know I had to be interested when I got an email about trackur, a new reputation monitoring tool from Andy Beal.

Don't Let Background Checks Keep You From Hiring the Right Person

In recent articles, I've discussed the importance of keeping a respectable online reputation as a business. Now I'd like to look at this subject on the flipside from the standpoint of an employer.