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Online Retail
Adding Little Details to Your Online Store
By Kimberly Krause Berg - Fri, 03/28/2008 - 10:14am.
There’s a scene in the movie version of “Oliver” where merchants walk along the street outside his bedroom window peddling their wares. They sing out “Who will buy?” this or that, holding up samples for passersby to see. Oliver has never witnessed such a thing before. He sings, Who will buy this wonderful morning? Such a sky you never did see! Who will tie it up with a ribbon, And put it in a box for me?
Lead Your Customers to the Checkout
By Chris Crum - Mon, 01/28/2008 - 11:15pm.
You're getting the customers to your site. Now getting them to make a purchase is another story all together. If you want to make sales, you need to make the process as easy as possible. A thread at WebmasterWorld lists 10 reasons why customers don't complete the checkout process. While the thread is nearly 5 years old, the reasons themselves are timeless. Make it Painless
Six Reasons NOT To Try To Be An Online Retailer
By Greg Howlett - Wed, 09/05/2007 - 3:03pm.
The internet retailing landscape has changed dramatically over the past eight years. In a summary, it used to be very easy but now it is hard and getting harder every year. The gold rush is over, and if you are someone without much money or business experience that thinks you can build a reasonably profitable ecommerce site, you are fooling yourself.
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