SmallBusinessNewz

Google Launches Trusted Stores Program to Reward Online Retailers

With the festive season knocking at your door, searchers are busy looking for the best deals online. However, at the same time they are not willing to buy from unreliable or unfamiliar online stores. Addressing this concern, Google recently launched Google Trusted Stores that will help online shoppers to identify and locate trusted online stores that provide excellent customer service.

Are You Marketing Towards Women?

 Earlier this week Unicast released its "What Women Want From the Web Report" Summer 2010 revealing the preferences, intentions and activities of women online this summer. The report discusses Unicast’s recent national online survey of 516 women, and provides detailed analysis and demographic breakdowns.

Valentine's Shoppers Head Out Earlier

If you are a retailer, particularly if you sell certain merchandise, you are probably well aware that Valentine's Day is coming up soon. That means you might be selling a lot certain items, and it's a great time to market certain ones as well. Google has a couple of different posts up looking at Valentine's Day-related product search. The company has determined, based on data from its Insights for Search Tool, that Valentine's Day searches for 2010 are much hotter in eastern states in the U.S. than they are in rest of the nation.

Most Holiday Shopping Isn't Even Completed Yet

According to Google, consumers, on average, still have 64% of their holiday shopping left to complete. That is as of Sunday, December 6 anyway. If this information is accurate, you still have time to get a lot of holiday business. The information comes from the Google/OTX Consumer Pulse Check survey. It also comes after record e-commerce sales reported for last week, and some of the biggest e-commerce days still to come.

What You Can Learn from Amazon to Increase Holiday Sales

There is a reason Amazon is widely known as one of the biggest retailers online (if not the biggest). The company knows what it's doing. Amazon has appeared in headlines recently for a number of reasons, and a fair amount of them are related to different things the company has been doing to increase its sales as the holiday season approaches. While as a small business, you don't likely have the clout that Amazon does, they do employ strategies that you can learn from in order to potentially increase your own sales. 1. Mobile Payments

Half Have Already Started Holiday Shopping

Well, here it is November 17th, and about half of consumers in the U.S. have already made holiday gift purchases. This information is according to the Google/OTX Consumer Pulse Check survey. What does this tell you? If you are not ready for holiday business you best get ready ASAP.

21 Stats to Keep in Mind This Holiday Season

Deloitte released the results of a new survey looking at holiday retail spending and trends. Social media, mobile phones, and online reviews are playing increasingly big parts in the lives and shopping habits of consumers.

Holiday Spending Will be Online

Burst Media released some findings from a survey this week, indicating that 85.3% of respondents will shop online this holiday season. This is in line with research from Nielsen who recently found that a good chunk of holiday spending would take place online. Additional findings from Bust Media include:

Customers Already Shopping for Holidays

It's never too early to start planning for the holidays. Google has shared some results from a survey of consumers, which found that while 86% of them are planning to shop for the upcoming holiday season, many of them are already starting. The survey found:

Could Product Image Sizes Be Costing You Sales?

Google is requesting that users of Google Base submit the largest images they have of products. They prefer images at least 300x300 pixels, but they do acknowledge that a small image is better than no image at all.