SmallBusinessNewz

Small Businesses Plan to Focus On Mobile Marketing And Online Video In 2011

Websites and email are still the most common ways for small businesses to market online, but interest in other options, including online video, mobile marketing and group deals - is up sharply for 2011, according to Ad-ology Research.

Report Looks at Online Advertising in Q1 Compared to Q4 '09

The Webvisible Report: State of Small Business Online Advertising Q1 2010, which examines trends among Webvisible’s U.S. advertisers finds that for about a fourth of small businesses, online video is converting. In Q1, 23% of advertisers who posted video recorded video views, up from 19% in Q4 2009, the firm says. The firm also says the data represents nearly $23 million in U.S. small business advertiser spending from more than 12,000 individual advertisers in Q1 2010.

Study: Online Video Ads Not Testing Viewers' Patience

As you've surely noticed, television ads serve a lot of purposes not intended by advertisers, giving people the perfect opportunity to grab a snack, use the restroom, or check out a couple minutes of Antiques Roadshow.  But people haven't hit their limit in terms of ads in online videos, according to data from comScore.

YouTube Releases Guide for B2B Marketing Best Practices

Google has put together a best practices paper for B2B marketers who wish to utilize YouTube as a tool in their strategies. The paper, which is free to download covers basics about using YouTube for marketing.

5 Steps For Making an Effective Commercial

Have you ever wanted to make a television commercial, but didn't know how to go about it? Google recently uploaded a video highlighting 5 steps for doing so, which could get you pointed in the right direction. Have you ever made a TV commercial? Share your tips.

Online Video Advertising Opportunities Are Limitless

We've brushed on the topic of online video marketing from time to time at Small Business news. There have been some opportunities in this area for some time now, but those are growing at a rapid pace as online video continues to surge in popularity among consumers. Strides continue to be made with what exactly can be achieved. New ad units continue to present themselves, for example. Companies test what works and what doesn't, and find different ways that they can utilize this medium to suit their brand.

Is Series the Key to Success in Online Video?

At the recent Search Engine Strategies conference, Mike McDonald of WebProNews discussed YouTube marketing with Greg Jarboe of SEO-PR, who happened to write a book on that very subject. While, the entirety of Jarboe's book was not discussed, one key factor was. To be successful on YouTube, you need to get people to continue watching your videos. That means:

More Reasons to Consider Online Video Strategies

Over the past year or two, online video has become a much more widely discussed topic for businesses and marketers, not to mention entertainment. There have been many strides made on a variety of different levels (many of them discussed here). Here are some stats to chew on from a comScore report for July:

Where To Host Your Videos

Ok, so you've decided to go the online video route. But should you host your videos yourself, or should you just upload them to YouTube (or somewhere else)? It's a great question, and one that Barry Schwartz discussed today at Search Engine Roundtable. He says to do both, and I would have to agree. Barry writes:

Small Business SEO with Rich Media

I've discussed repeatedly the use of small business online video. It can improve your search rankings, but it's not the only kind of rich media that can do so. Dev Basu posted an interesting article at Search Engine Journal today that examines how to leverage rich media to quickly boost search engine rankings.