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Paid Search

Bid On Your Typos As Keywords Syndicate content

Our entirely unscientific but regular observation of humanity suggests two things that may add up to one good idea for small business owners.

Is Paid Search Right for Your Business? Syndicate content

Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong for some kinds of businesses? I've always told people that paid search is not for everyone, but it took a conversation with a professor from Lehigh University to get me to think about why.

Do Great Landing Page Optimization Syndicate content

The biggest search advertising budget in the world won't help the conversion rate if visitors arrive at a landing page that falls below their expectations.
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