SmallBusinessNewz

Local Businesses Find Social Media as Most Effective Marketing Channel, Says Study

Even though small businesses have found social media to be effective, one of the early setbacks with it was time. Social media is all about relationships, which can take a lot of time. This was difficult for businesses to grasp since they were used to speedy and scalable results from paid search. Which produces better marketing results for you: social media or paid search? We'd love to know.

Paid Search Help Site Launches

If some aspect of paid search marketing has left you confused - or if you just want a second opinion regarding a random detail - now would be a good time to start formulating a question.  A new site called "Ask the PPC Experts" has launched, and it's providing answers.

The Importance of Brand Keywords

Do you use paid search as one of your main forms of online advertising? If so, do you bid on your brand as a keyword? You may think that it's a waste of money, considering that your brand has a good chance of showing up at the top of search results when a user searches for it.

Tips For Maximizing AdWords Performance

If you're a small business trying to make it online, there's a good chance you use Google AdWords as one of your marketing channels. There is also a chance, however, that you are not using it as effectively as you possibly could be. Are you getting the most out of your AdWords campaigns? Share your thoughts here.

7 Steps for PPC Keyword Analytics

If you advertise using pay-per-click, and AdWords in particular, you may use web analytics (or Google Analytics) to track the performance of keywords, and identify ones that perform well. If you don't, you probably should.

Small Biz, Paid Search Marketing Haven't Mixed

Since a store is only useful to a company when customers actually stop by, many small business owners advertise their locations.  A website works in a similar manner, but new statistics from Microsoft indicate that rather few business owners invest in the type of search marketing capable of providing directions of a sort.

Bid On Your Typos As Keywords

Our entirely unscientific but regular observation of humanity suggests two things that may add up to one good idea for small business owners.

Is Paid Search Right for Your Business?

Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong for some kinds of businesses? I've always told people that paid search is not for everyone, but it took a conversation with a professor from Lehigh University to get me to think about why.

Do Great Landing Page Optimization

The biggest search advertising budget in the world won't help the conversion rate if visitors arrive at a landing page that falls below their expectations.