SmallBusinessNewz

Marketing Dollars Are Going Online For a Reason

Marketers are going to be a doing a lot of budget rearranging heading into the new year. It looks as though this has already begun though. Many are shifting a good amount of their offline marketing dollars to online methods.

Report: Personalized Marketing Not Always Best

Ever have someone get unnecessarily friendly after they catch a glimpse of a business card or nametag?  It's an annoying occurrence, and a new study indicates that personalized marketing can also flop.