SmallBusinessNewz

7 Ways to Drive Traffic through Direct Mail

Why is it that marketers struggle to blend offline and online marketing efforts? It can be very effective if done right. Take for example, using direct mail to drive online traffic.

Selling Online Gift Cards for Personalized Gift Ideas

Do you provide online gift cards for your online shop? If not, it may be something you want to consider. CashStar released the results of an interesting survey about pre-holiday online shopping and gift cards. The survey indicated that more consumers are going online to purchase gift cards, and not just plastic gift cards for the physical world, but electronic gift-cards that can be delivered through email.

Behavioral Targeting to Reach Over $1.1 Billion This Year?

Research and analysis firm eMarketer estimates that over $1.1 billion will be spent this year in behaviorally targeted advertising. Will your business be in that mix?

Marketing Dollars Are Going Online For a Reason

Marketers are going to be a doing a lot of budget rearranging heading into the new year. It looks as though this has already begun though. Many are shifting a good amount of their offline marketing dollars to online methods.

Report: Personalized Marketing Not Always Best

Ever have someone get unnecessarily friendly after they catch a glimpse of a business card or nametag?  It's an annoying occurrence, and a new study indicates that personalized marketing can also flop.