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"Platform" Advertising In 2010

By Jim Berkowitz - Mon, 02/01/2010 - 6:13pm.

Here are several excerpts from an excellent article by Garrik Schmitt, VP of experience planning at Razorfish, Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’. For much more, be sure to check out the complete source article:

News Tags: advertising, SMB, Super Bowl, commercials, Platforms

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