SmallBusinessNewz

SBM Unleashed: PPC Potential

Christine Churchill, President of KeyRelevance, spoke at the "Unleashing the Potential of your Pay-Per-Click Marketing" workshop at the Small Business Marketing Unleashed conference last week.

Conent Creation Based On Keyword Traffic

If you have a site with a large traffic stream you can use your site search data to come up with ideas on what content to create, what products to add to your store, and what keywords to bid on. Acting early on keyword data is important no matter what site you publish. PPC margins In many affiliate markets the large profits happen early when the market is still inefficient, and margins are drastically lowered as more affiliates compete.

Are Your Landing Pages Really Optimized?

It’s been a while since Google announced its intention to start assessing landing page quality as part of its Quality Scoring algorithm. At first it wasn’t a big deal yet over time Google has improved how it performs its landing page quality assessment and it appears to pulling down unprepared advertisers’ quality scores.

5 Steps to PPC Success

There are a number factors involved in having a successful PPC campaign. These include everything from keyword selection, bid management, and campaign setup to your destination website. This article will discuss five of the most important areas: Keywords, Ad Copy, Destination URL’s, Organization, and Analysis. 1. Keywords Having a successful PPC campaign starts off with keywords. While your keyword list will likely change and evolve over time, it is important to start with something that makes sense.

Easily Increasing Your Paid Search Click Through Rate

Do you want to increase your click through rate (CTR) on your paid search ads? Most advertisers do as long as they are targeted clicks and not as a result of some stupid gimmick or lie.

Mixing Content With Advertising

Many of the old industry thinkers seem to have a hard time understanding that in the age of filtered information where you can instantly reference what you want and when, it's becoming less and less effective to force or push ads on visitors. Study after study show that the more savvy a user becomes the less and less they click on PPC or other advertisements. This trend is referred to generically as "banner blindness" and as it increases, each targeted user who does click / respond to the message becomes more of a commodity and the price for that response goes up as well.