SmallBusinessNewz

AdWords Advertisers Get a New Tool for Conversion Tracking

If you run an online business, there is a good chance you're using paid search in your marketing strategy. If that's the case, there's also a good chance you use Google AdWords, and if that is the case, you may be interested to know that Google is offering a new AdWords tool called Search Funnels.

Paid Search Help Site Launches

If some aspect of paid search marketing has left you confused - or if you just want a second opinion regarding a random detail - now would be a good time to start formulating a question.  A new site called "Ask the PPC Experts" has launched, and it's providing answers.

Anticipating the 2010 Winter of Search

The holiday season is all but over, but now it's time to start looking ahead. It's time to think about what people are going to be searching for through the early months of 2010. Knowing what people will be searching for can help you plan your paid and organic search marketing strategies more effectively.

AdWords Tips to Consider For the Holidays

We recently talked about the fact that consumers still had the majority of their holiday shopping left to complete. While in the days that have passed since that discussion, that amount has probably significantly decreased. That said, there are no doubt plenty of people who still have a lot of shopping to do. In other words, times a wastin'.

The Importance of Brand Keywords

Do you use paid search as one of your main forms of online advertising? If so, do you bid on your brand as a keyword? You may think that it's a waste of money, considering that your brand has a good chance of showing up at the top of search results when a user searches for it.

Tips For Maximizing AdWords Performance

If you're a small business trying to make it online, there's a good chance you use Google AdWords as one of your marketing channels. There is also a chance, however, that you are not using it as effectively as you possibly could be. Are you getting the most out of your AdWords campaigns? Share your thoughts here.

7 Steps for PPC Keyword Analytics

If you advertise using pay-per-click, and AdWords in particular, you may use web analytics (or Google Analytics) to track the performance of keywords, and identify ones that perform well. If you don't, you probably should.

Using Keywords for SEO and PPC

Using Keywords for SEO and PPCMerely having a website is not enough anymore; you have to get it seen!  After all, what good is a website, if there is no traffic?  Enter search engine optimization (SEO).  Your web developer can certainly let you know what you need to do to get your website at the top of the engines, but it is your responsibility, not that of your web developer, to make sure you are doing so safely and legally.  Here are a few things to consider while you are optimizing your site… 

PPC and Web Analytics Mismatches

Microsoft has an informative post up on its adCenter blog looking at why PPC numbers and web analytics reports don't always match. While the post is written with Microsoft adCenter in mind, even author Charles Thrasher notes that variables apply to other search engines. Common reasons number don't match include:- Missing or improperly configured tracking URLs- Missing landing page tags- Clicks versus cookies

Small Businesses Missing Out on Search Marketing Opportunities

Microsoft adCenter released the results of a survey today looking at search marketing behaviors of 400 small business owners in the United States. The findings indicate that small businesses still have a long way to go when it comes to Internet marketing. Most have sites, but don't do anything to enhance their online presence. 90% of those surveyed have never even attempted a paid search campaign.